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Doing Better, Together: The Waste Reduction Collaborative

November 1st, 2013

“We all do better when we all do better.” That’s a quote we like around here at Environmental Initiative – it sums up our partnership-based mission pretty well, and it’s also one that’s been on my mind lately as I’ve been working on the Waste Reduction Collaborative, one of the newer projects that’s part of our work with the Twin Cities sustainable business community.

The idea for the project was born from discussions with a group of our business partners, who recognized that they’re all working on reducing what they’re sending to a landfill – whether through purchasing less, reusing, or recycling more – and that many of them face common barriers to minimizing waste the way they’d like to. Smaller companies, especially, may have trouble aggregating enough of a certain material to get much value from recycling it, or difficulties starting up a new contract with a waste hauler if they’re not located on an existing route, or just not have the resources or know-how to invest in innovative solutions to help throw out less.


Georgia Rubenstein


Senior Manager, Sustainability Program

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